An appealing and well-designed website makes the opposite impression on customers, improving the overall User experience and enhancing user engagement. However, if you are starting in the website development services industry, you need to know what it takes to make an attractive website in the first place.

Thus, this guide will explore the factors that make a website well-designed, from its basic structure to its advanced functionality. This guide will also provide you with the common characteristics of excellent websites to help you better understand how to create an engaging and user-friendly website.

What makes a good website? 

The following section of our guide will explore the caveats you should consider when providing website development services. 

Design:

The design of your website will be the first thing users notice. And a peeling website design plays a crucial role in convergence as well. That’s why more businesses are considering hiring professional website development services to create their websites, which will make them stand out from their competitors.

Following are some of the best practices you should incorporate while designing your website, which will help you find your design process.

Apply Engaging Color Schemes: Colors hold a very powerful importance because they can convey emotions and visual interest and capture the visitor’s attention.  For this, you have to get familiar with the basis of color theories, themes, and rules to establish a color scheme that Aligns with your brand identity goals. You don’t need to make a color palette by yourself; instead, use color palette generators such as Adobe Color or Colors. 

Choose the Right Fonts: Choosing the right fonts might be overwhelming, so use web-safe fonts like Arial, Times, and Helvetica. When selecting the white font for your website, you must choose the proper font size and spacing to improve readability and make that text more visually attractive.

Create a Clear Visual Hierarchy: You need to strategically position your website’s features so visitors can easily find and navigate the important parts of your website.  There are several ways to place a visual hierarchy on your website, e.g., using colors, contrast, and proportion to enhance certain features or using bread and white faces to create necessary organized order.

Consider Web Accessibility: The next thing you need to take care of is website accessibility, which is necessary for aiding inclusivity, meeting legal requirements, enhancing the user experience, and making the website future-proof.  Following are some methods to make your website more accessible to everyone.

Provide alt text for images: This is one of the important features to include on your website to help people with visual difficulties understand what this image is about.

Create a proper site map: Make sure that the headings of your websites follow in chronological order and are tagged carefully. This helps users who rely on technology, such as screen readers, understand page structure and intent.

Add captions for audio and video content: You must add captions under your audio or video content. This will help to make your content accessible to deaf and hard-of-hearing individuals.

Perform accessibility testing: You need to test your website’s accessibility with online evaluation tools like WAVE or Webaim during website development to see if there are any compliance errors.

Functionality:

Every website has a different purpose. For example, E-Commerce websites are crafted to provide an online shopping experience for website visitors. On the contrary, the main goal of a business website is to present information about the business and its products and services in a professional and user-friendly manner to convert users into conversions and generate revenue and sales for the company.

This is why defining a website’s purpose and objectives is crucial before you start creating one. You must identify your target audience and decide what content and features they need to satisfy their needs.

Once the website’s objectives are aligned, this will ensure that your website’s design and development should focus on your brand’s voice and identity, which will benefit both the business and its users.

Don’t forget to check out:
14 Strategies for Social Media Integration in Apps
The Art Of Crafting Immersive Virtual Reality Experiences

Features:

If you provide website development services, you should know these essential features to improve your website’s usability.

• Clear and attention-wrapping headline: The copy of your headline should be crafted carefully because the headlines of the website will explain what the website is about and encourage the users to explore the website further.
• Preview image or video: The preview image or video of your website should show the features of your website and their usability and be of high quality.
• Navigation Menu: The website’s navigation menu should be easy to understand. The categorization of the content of your website should be clear and compelling.
• Call-to-Action (CTA) Buttons: This is very important to drive sales and conversions because a carefully crafted CTA creates a sense of urgency in website visitors.
• Special Proof: Your website should have customer feedback, certifications, and badges to build trust and credibility among your website visitors.

Search Engine Optimization:

Providing the best website development services is one thing. It is also crucial to execute Search Engine Optimization to ensure that your website ranks higher on search engines. You must follow some of the best practices to create an SEO-friendly website.

• Keyword research: A successful SEO strategy involves finding the right keywords to target your audience.  By researching and choosing the right keywords, a website can ensure that the right people see it.
• Technical Optimization: Technical optimization is a gateway to ensuring that a website is properly configured to be indexed by search engines.  This includes the website’s speed; websites should be free of broken links and optimized for the various mobile screens.  Technical optimization also consists of the settings and configuration of web analytics to get inside the website’s performance.
• Create quality backlinks: Your website should have backlinks from reputed websites to enhance its authority and ranking.
• Content Optimization: This includes crafting keyword-rich content related to different topics. Content Optimization also consists of the structuring, usage of proper headings, and other HTML features that make it easier for search engines to crawl and index the page.

User experience: 

To provide exceptional website development services, you need to keep in mind that the design of your website should reflect the users’ needs and preferences. It revolves around understanding your target audience’s pain points and behavior patterns and using that information to develop an intuitive website. Effective design will ensure that customers stay engaged and that their journey is easy. Utilizing design principles such as visuals, comparing copy, and easy navigation shows that customers have a positive experience and continue along the sales funnel.

The best example of user experience is the Amazon website, which guides customers on purchasing a product. Their navigation is easy, and users will be able to find their desired product in no time, thanks to the carefully crafted product recommendations given by Amazon itself.  It also has a smooth check-out process, making it incredibly easy for customers to get through the checkout process.

Security Protocols:

A good website should prioritize user security to be seen as more trustworthy by potential customers. This unit does website security audits, which can help prevent cyber-attacks such as SQL injection and cross-site scripting, which can breach the website’s authority.

Following are some tips that will help you keep your site secure for your users:

• Run security scans Point out the potential threats in the code or the sitemap of your website with Automatic tools like Sucuri, SiteCheck, or Qualys.
• Keep your software and extensions up to date You should avoid using updated versions of software and extensions for web browsers, which can lead to poor site optimization.
• Use a strong website password A strong password should be long and hard to guess.  Combining uppercase and lowercase letters, Special characters, numbers, etc. would be best. Store your login credentials in a password manager to keep them safe and easier to access. Some of the best password managers include NordPass, 1Password, and Dashlane.
• Validate the SSL certificate Ensure your website has a valid and up-to-date SSL certificate to ensure that all data between the website and its user is encrypted.

Relevant Content:

Crafting relevant content for a website is crucial to attracting and retaining visitors. Relevant content helps build trust, authority, and credibility among website visitors. To achieve this, content marketing is a great strategy to follow. It revolves around producing and distributing quality, informative, useful, and engaging content for website visitors.

Following are some of the content marketing strategies you can follow:

• Blogging: Crafting and publishing blog posts and articles regularly on a website to provide valuable information and attract people looking for your product or services.
• Infographics: Infographics are the easiest way to turn Complex information into small, digestible pieces.
• eBooks: If you want to build your email list, providing a downloadable eBook is a great way to increase your subscriber list.

Conclusion:

Providing website development services requires knowledge of how to design a good website. It revolves around numerous factors, including design, navigation, User experience, content marketing, and Search Engine Optimization. In a nutshell, you need to remember that a website should be easy to use, visually attractive, and provide valuable information that users are looking for. These are the core components of a good website.

Don’t forget to check out:
From Idea to App: Navigating Mobile App Development Process
Pioneering Solutions for the Next Generation Ecommerce Apps